Antje Hundhausen – Vice President for Brand Experience – looks back on more than 25 years’ experience in executive positions in the IT/telecommunications and tourism industries. The business administration graduate and music and art expert is in charge of Deutsche Telekom’s brand unit, 3D Brand Experience. With passion and pioneering spirit, she is creatively driving the brand forward, even beyond its pure product portfolio. Together with her team, she develops and implements concepts all across Europe for sustainable international retail design concepts, hybrid working worlds, corporate trade fairs, digital labs such as Fashion Fusion, and is responsible for the Deutsche Telekom Group’s art collection.In October 2020, a year unlike all others due to the coronavirus pandemic, she launched the Magenta Moon Campus – a long-term, wide-ranging initiative to encourage digital education and sustainability. She is also involved in the new initiative Equal Esports, which works to promote women in the area of gaming.